Keyword Analysis & Research: plus size apparel market


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Frequently Asked Questions

What are plus-size clothes?

Plus-size clothing is often described as clothing for larger than average people. For women, plus sizes usually start from between size 10 or 14. The average U.S. women’s dress size is between 14 and 16, meaning that plus-size is the new average, although it is not typically thought of that way.

What is the future of the Plus-Size Women's Apparel Market?

The plus-size women’s apparel market does not show signs of diminishing in the near future. In 2019, the market was valued at 28.9 billion U.S. dollars, and is projected to grow to 46.6 billion dollars by 2021. About an eighth of the clothing options offered online by U.S. department stores are in plus sizes.

How much do consumers spend online on plus-size clothing?

About an eighth of the clothing options offered online by U.S. department stores are in plus sizes. While the average U.S. consumer spends 934 dollars per year on non-plus-size clothing, buyers of plus-size clothing only spend about 637 dollars per year on clothing, on average.

Does JCPenney sell plus-size clothing?

Department stores like JCPenney boast an extensive line of plus-size jeans and dresses . The women’s plus-size apparel market was valued at 9.8 billion U.S. dollars as of 2019, up from 9.7 billion U.S. dollars the year before.


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